M Social Singapore was awarded at DXa 2017 for its efforts in introducing the region’s first Front-of-House Autonomous Service Delivery Robot, or AURA.
AURA delivers bottled water, towels, toiletries and amenities to guest rooms and mingles with guests at M Social Singapore. AURA has been integrated with various subsystems in the hotel, such as networks, elevators, and telephony. It has enabled organisation excellence by making business operations more productive, as it addresses manpower shortage through robotics solutions.
“I am proud that M Social Singapore has been acknowledged as a frontrunner in adapting new technology to address labour shortage. I believe it enhances guest experience, and enables us to stay relevant in the face of manpower crunch and business disruptions,” said Mr Kwek Leng Beng, Chairman of Millennium & Copthorne Hotels plc (M&C). Mr Kwek is also the Executive Chairman of Hong Leong Group and CDL.
“We have been heeding the government’s push for automation. After the success of AURA, M Social Singapore has recently debuted a second robot AUSCA, the world’s first robot Chef that can serve up egg dishes for dining guests,” he added.
“Earlier this year, AUSCA, the world’s first Front-of-House Autonomous Service Chef Robot prototype, started working at M Social Singapore’s Beast and Butterflies restaurant, making perfect sunny-side up and omelette dishes for guests,” said Mr Lee Richards, Vice President of Operations (South East Asia) for Millennium Hotels and Resorts.